Digital Marketing

Businesses often see substantial web traffic generated through SEO (Search Engine Optimisation) and PPC (Pay Per Click) advertising campaigns, but then the challenge is to convert those visits into actual customers. Our conversion-rate-optimisation approach equips you with the necessary tools to maximise your ROI (Return on Investment) and further propel online business growth.

Our digital marketing strategies have been proven to reduce bounce rates and minimise user dropout, by employing innovative and engaging techniques that enhance user experience hence making it an enjoyable and valuable destination for visitors.

Having the knowledge and experience working across a multitude of business sectors for over 20 years in short we are well positioned to provide valuable insights and tools to deliver the right digital marketing strategy for our clients.

Websites that look slick and navigate well are all part of the design process. But they should also encompass your brand and company ethos. We offer:

• Web design consultations, including getting your brand narrative right

• Content/digital marketing strategy

• Dynamic web app design

• Imagery expertise

• Top copywriters and copyediting services

• Conducting in-depth data analysis using Google Analytics Consulting to assess your website’s current performance

• Evaluating current SEO performance and keyword research

• Keyword recommendations

• Devise and implement a unique digital marketing strategy to achieve business goals

Data analysis and implementation of A/B testing

Also called split testing, we test control group A against a variant, B, and measures success based on your key metrics.

• Along with monitoring user behaviour, we also identify what works best for your website, delivering exactly what your customers expect.

• Increased conversion rates and ultimately, higher profits.

• Ensure continued success by providing ongoing assistance, in addition to reporting, and advice on suitable strategies.